SEO Guide for Beginners

Continuing on our series on SEO for beginners, we will discuss Meta tags. Hypertext Markup Language or HTML lets author of a webpage specify more details about the document rather than the document content itself using Meta data.

The information that is in the Meta data is used by search engines like Google to update their database. Search Engines figure out that a webpage is related to some keywords and when someone searches for a particular keyword, s/he will be able to find this page in SERPs. The Meta tags are generally located near the top of the HTML document inside the Header tag.

According to W3C, “Each META element specifies a property/value pair. The name attribute identifies the property and the content attribute specifies the property's value.”

There are many types of Meta tags. But the two most crucial Meta tag for search engine indexing are the keywords and the description Meta tags. The Meta tag – “keywords” lists the keywords or key phrases that best describe the contents of the webpage in question.

In context of Google the dominant search engine, “Description” Meta tag is even more important and relevant. A webpage's “description” Meta tag provides Google and other search engines a summary of what the webpage is all about. Unlike a page's title which should ideally consist of few words, a description Meta tag can be a sentence or even short paragraph. The reason the Description Meta tag is important is because Google may decide to use it as a snippet for your pages when showing your site's listing on search results. In case, Google search engine notices that your page text content is more relevant to the user's query then Google may show that snippet from the webpage's text content. So it's advisable that webmasters and SEO consultants make the best use of this tag. A well written Meta tag can also make a difference to page rankings.

Also, when a user searches for a keyword in Google search engine, the results show description tag with keywords in bold. This immediately gives searcher clues if the result has the matching keywords and if it is relevant. A proper Meta tag may also results in higher click through and hence more traffic.

Few points should be kept I mind while creating meta tag description. Describe the page accurately in the description tag. Description Meta tag helps both search engines and user alike so it should match your site's content and title. Avoid generic or default description provided by WYSIWYG editors. Never add unrelated description, this is spamming and Search Engines may not take it lightly. Also, always create unique description Meta tags for all pages of the website.

To check if your description Meta tags conform to Google's guidelines, Google provides Webmaster Tools provides a content analysis section that analyses and points out if any description Meta tags is too short, long, or duplicated too many times across the website.


Author: Aniruddha Badola

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Are You Really Making Money on PPC?

Pay per click is a common online marketing strategy, but many people don’t make a profit off of it. In fact, many people are not even clear how to go about figuring out if they are profitable or not.

Profit is simply revenues minus cost, correct? In this case, it would be the revenues produced by the sale of a product on your site minus the cost of purchasing clicks to get that sale. For example, my profit would be $2 on a the sale of a widget on my site for $10 if it cost me $8 in PPC advertising cost, right? Ummm…no.

When analyzing the cost of your pay per click efforts, it is important to take into account the full scope of revenues and costs to determine the profitability of the campaign. One has to step back from the marketing effort and take a bigger look at the business.

On the revenue side, you obviously have the price a produce or service is sold for. If you are shipping something, however, you need to include that cost as well. Let’s use our example above. I sell my widget for $10 and I also charge $3 for shipping. My total revenues from the sale are $13.

On the cost side, we already know I spent $8 on clicks with my PPC efforts. This is not the total cost. I also have to figure out the cost of the widget to me and the shipping cost. Let’s assume I buy the widget for $5 at wholesale and it costs me $2.50 to ship it. Adding these numbers together, we find my total cost is now $15.50. What previously seemed to be a profitable campaign is, in fact, a loser!


Many people will take the expense calculation a step further. They will also add the cost of handling the transaction. This will be represented by the fractional share of the cost of hosting the site, processing credit cards and so on. I usually only do this on much larger sites, but it is something to keep in mind when analyzing your PPC efforts.

PPC can make you a lot of money or cost you a lot. Make sure you take into account all expense and revenue factors applicable to your site when making the determination.

Halstatt Pires provides PPC campaign management services at MarketingTitan.com.

Between Adsense, Adbrite and Etology

Indeed, quite interesting if we see the development of the PPC in the business world, including in Indonesia. Currently there are at least 3 raksasan Ads that offer a variety of convenience for both Publishers and Advertisers.

If we see Adsense, that is managed by the company of giants, google. And of course the various regulations relating to advertising by both publisher and not the PPC Advertisers in general.

Google adsense managed to give a big enough incentive for publishers. While the other is still far from the expected, for example, to AdBrite or Etology, they still provide a matter of 0.01 for a single click. While Adsense is bigger than that. So also with Bidvertiser also Etology or click value is very small. So do not wonder everyone compete to get free service from Google Adsense.

Keep in mind, however, Adsense rules are very strict. Once discovered the ad itself, then get the PIN or the value or income publisher $ 50 or more, you will disable Accound and difficult to put your objections in this regard.

If the views of local PPC, the value per click is also relatively small. However, quite sizeable as well, such as kumpulblogger.com provide a reasonably good value per click to baner Rp. 350, and text ads to Rp. 300. While the other except Adsencamp generally give value under the blogger or AdsenCap.

If you are interested to take advantage of local PPC, quite a lot at this time, there kumpulblogger.com, AdsenseCamp.com, PPDIndo.com, KlikSaya.com, and so forth. So if you are interested with Adsense, then use the local PPC. Nemun if you want to use the outside as PPC Adbrite, can also Etology. Both PPC although this value is quite small click, but still receive a language other than English.

Last goodbye and try jujurlah if you will take advantage of PPC ads in your blog or website. Because the only honest with you will be successful. Once discovered fraudulent and you will be in the blacklist and not accepted in any of including in the PPC PPC local.klist dan tidak diterima di PPC manampun termasuk di PPC lokal.

Important! "Google Analytics and Alexa"

Are you already using Google Alanytics? With google analytics you can see the development of your website. How do I know that you can see the home and visitors? See the type of connection used, including the visitor's browser the visitor used?

How easy, you first need to register website or blog to Google Analytics. After that you can follow the steps that show the program, then when the Google Analytics script code or provide programs or HMTL, you enter to a page on your website. If you are WordPress user, or if you are using blogspot, simply enter the HTML script to one of Widgats on your Website. After that you can reopen your Google Analytics.

By using Google Analytics Website various activities you can be controlled easily and quickly. Google Analytics can show in various formats. Try to imagine it with Google Analytics you can find out origin of visitors, from the state, city, type of connection used, long visit, the operating system used, the browser they use, and so forth.

From the results you can check a graph of your website visitors. Here can be seen the number of visitors per day, per week, per month and year. But if clear if your website is visited by many, of your website traffic will increase.

To find out the ranking of your website, both global and local, then use alexa.com to find out. For that you also have to register to alexa.com so you can check the ranking of your website at any time. If you have signed up to alexa.com you can also install counter alexa.com ranking on your website.

Two facilities is very important to know the level of success of the promotion of your website. In fact there are other ways you can do to increase the amount of traffic or visitors to your website, for example, to join with milinglist, writing in the site or write to AdlanPro.com articleally.com, and so forth. Do not forget if you go to the website to leave a trail of others in this e-mail address and your website. The goal is so that people can track the existence of your website.